Online networking in journalism

May 4, 2011 § Leave a comment

We should all know by now the unfortunate fact that we are still living in an age where who you know can definitely replace what you know when it comes to gaining a job or even unpaid work experience. Nowhere is this more noticeable than in the world of media and journalism.

The current job market sees more media students graduate than there are jobs in the entire industry, according to BBC radio Leeds presenter Andrew Edwards (see here).  With a higher number of degree students all fighting for very limited spots, the well- connected are always going to come out on top.

This is where the use of professional networking sites such as linkedin (get started here) come in handy. Allowing connections to be made to other industry professionals, showing off your CV and experience, and putting your profile in a concentrated place for editors and media professionals to see, these sites have become extremely popular for journalists and those looking to engage in PR and other aspects of the media.

Here is Mashable.com’s list of the top ten linkedin tools .

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